Hands | Arcare Aged Care

Arcare has grown to be one of Australia’s largest aged care providers with 50+ category-leading residences featuring cinemas, cafés, private dining and a range of suites all with their own ensuite.

 

They needed a brand campaign that spoke to current markets and future audiences with little to no brand awareness. To do this, we went back to Arcare’s core—quality care in beautiful residences. 

 

The hero TVC tells the powerful story of an extraordinary mother and daughter’s emotional journey into an extraordinary Arcare residence. It showcases how parents are there for their children through life’s biggest moments, but as time passes, roles shift and children need to be there for their parents. The spot emphasises that Arcare’s quality care and residences are often the best choice.

 

The broader campaign theme—extraordinary people, extraordinary places—celebrates Arcare’s deep respect and admiration for residents, families, and team members. It also highlights the residences’ ‘wow factor,’ which is many people’s first and lasting impression of the brand.