Sergeant Centuro |
Koch Agronomic Services

Koch Agronomic Services, a U.S.-based global leader in crop nutrients solutions, wanted to introduce their CENTURO™ Nitrogen Stabiliser product to the Aussie market with a fresh, locally made campaign.

 

CENTURO™ prevents nitrogen loss from fertiliser to air and rain, ensuring farmers squeeze every drop of nutrients from their crop products.

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Instead of technical jargon and demonstrations, we cut through with a campaign that entertains and engages by recruiting Sergeant Centuro. Our tough-as-nails drill instructor acts as a playful metaphor for the concentrated nitrogen stabiliser—making your nitrogen work harder by barking orders at an otherwise empty field of fertiliser.

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Sergeant Centuro was deployed across film, industry events, and press—including creative inspired by the iconic Uncle Sam army recruitment posters.