The Specials | Gruen
Team
Team Leads — Claudia Sarosiek,
Phoebe Peralta, Dhivia Pillai
Account Director — Phoebe Peralta
Copywriters — Eliza Katsourakis, Claudia Sarosiek
Art Directors — Felix Barnett, Katelyn Testa
Strategist — Dhivia Pillai
Social Lead — Tom Litchfield
BTS (TikTok) Editor — Felix Barnett
YB Crew — Sarah Vanderschoot
Executive Producer — Maddie Fricker
Director — Tess Emerson
1st AD — Lukas Meintjes
DOP — Dylan Snowden
1st AC — Kelton Le Var
Editor — Brian Patto
Animation — Felix Barnett
Colourist — Kyle Black
Audio — Calum Kenihan
Voiceover — Heath Collins
Talent — Annabelle Tudor, Hayley Jemma,
Tobias Mambwe
Make bugs the next craze food.
Client
The Pitch — a weekly segment on ABC's Gruen where two advertising agencies are pitted against each other to solve the same brief
Proposition
"Make bugs the next craze food."
Insight
Food sounds weird until you give it a name.
Baby cow — no. Veal — yes.
Idea
Rebrand ‘bugs’ from unpalatable creepy-crawlies to delicious fine dining food.
Much like vegan chicken substitutes became chick'n, meet your next food rebrand — bügee — spelled like bug, pronounced like bougie.
Execution
With a $5k budget and many favours from friends throughout the industry, Youngbloods VIC really banded together to give NSW a run for their money.
As a committee, we paired up and pitched rough scripts and came up with three to send to Gruen. Eliza Katsourakis and I were tasked with refining the chosen script into what you see on screen. From there, it was great to art direct on set (even when it's a 5 a.m. start on a Saturday), jump into the sound mix, and see the show filmed live in Sydney.
