imar—the tradie's mate—is an Aussie division of multinational Gallagher Insurance that focuses entirely on tradies.

 

For over 35 years, they've been covering tools, utes, injuries, accidents and public liability—all tailored to you by their expert brokers.

 

Their point of difference are these brokers, but as an industry, insurers get a hard wrap. So we needed to convince tradies that imar is a good 'un. And who do tradies trust more than their four-legged friends?​

 

Let's use this canine analogy to show tradies that imar really is 'the tradie's mate'—always ready to lend a helping paw to find you the right tradie's insurance.​

 

Cheeky one-day-shoot directed by yours truly.