Twice | DSC Cricket

From the streets of India to the MCG, DSC Cricket is an international brand shaking up the sport. They wanted a brand social video to launch alongside the largest cricket tournament in the world—the Indian Premier League.​

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Rachin Ravindra, DSC sponsored player and New Zealand Black Cap cricketer, grew up playing across both New Zealand and India, and as such, both countries root for him.​

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Twice the eyes means twice the expectations, so Ravindra must be twice as fearless. We aimed to highlight the dualities of Ravindra—his name heritage, his countries, his styles of play, and ultimately his attitude—that have brought him into the spotlight.

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Shot in-house. Directed in-house. Edited, graded, VFX'd in-house. 11.5 million organic views on Insta.