The View |
Factory Direct Shutters, Awnings & Blinds

In a stale category focused largely on price, how do you build a brand that makes shutters, blinds and curtains a bit more interesting?

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To prove that these window coverings are truly the best, we had to go to the experts—and who loves staring out the window more than your pet?

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We created a new brand language and visual approach that makes Factory Direct stand out from the crowd.

Team

Executive Creative Director — Scott Bundy
Art Director — Felix Barnett
Copywriter — Annie Nash