Youngbloods
My journey with the Youngbloods committee started in 2023 when I was brought on to Art Direct the newly minted TikTok channel—some highlights of which are below.
Since then I've also been involved in the creative and organisation of events, sound mixing for trivia, and two Gruen pitches—also below.
In August 2024, I became VIC Co-chair alongside Georgia Payne, and am now (half) in charge of organising and directing the broader committee.
We're the mates who help you make it
Jackpot! | Gruen
In 2025, for The Pitch—a weekly segment on ABC's Gruen—the Youngbloods VIC and Youngbloods NSW committees were pitted against each other to solve the same brief—
Convince Aussies to spend their kids' inheritance
Australia’s impending intergenerational wealth transfer, set to be the largest in history, will create an estimated 400,000 new millionaires by 2028—entirely through inheritances. Jackpot!
Produced entirely ourselves as a committee, we wanted to make it clear in our Pitch that we were talking about inheritances—not pocket money from still alive parents. Gruen panellist Todd Sampson said, “Whenever we see the Youngbloods, I think advertising has a future… or the world is doomed.” Watch the full segment below.
Team
Team Lead (Art Director) — Felix Barnett
Team Lead (Copywriter) — Georgia Payne
Copywriter & Art Director — Alana Wood
Art Director — Rhys Brennan
Art Director — Ben Bryan
Producer — Sophie Johnston
Accounts — Noah Thompson
Accounts — Ned Cook
Accounts — Mads Williams
Accounts — Annika Mills
Director — Alana Taylor
1st AD — Jasper Sharpe
DOP — Nyssa Mitchell
1st AC — Neha Shenvi
Gaffer — Catie Carr
Sound — Alex Wakefield
Wardrobe — Carla Tomaras
Runner — Alex Wood
The Specials | Gruen
In 2023, the brief was—
Make bugs the next craze food
Food sounds weird until you give it a name.
Baby cow—no. Veal—yes. We decided to rebrand ‘bugs’ from unpalatable creepy crawlies to delicious fine dining food. Enter bügee—spelled like bug, pronounced like bougie.
With a $5k budget, a 5am Saturday shoot and plenty of industry favours, we as a committee were lost in a collaborative creative whirlwind that culminated in the show's live recording in Sydney.
Team
Team Lead (Accounts) — Phoebe Peralta
Team Lead (Creative) — Claudia Sarosiek
Team Lead (Strategy) — Dhivia Pillai
Copywriter — Eliza Katsourakis
Art Director — Felix Barnett
Art Director — Katelyn Testa
Social Lead — Tom Litchfield
Youngbloods Crew — Sarah Vanderschoot
Executive Producer — Maddie Fricker
Director — Tess Emerson
1st AD — Lukas Meintjes
DOP — Dylan Snowden